Run your brand the way you’ve always wanted. Sentinel makes your financial decisions, so you can handle everything else.
This Monday · Sentinel read
Buffer days
0
After PO
0
PO size
$0k
Cash buffer · next 12 weeks
recovers wk 9
Drafted action
PO sized to cash · supplier email · Xero deposit bill
You’re exceptional at product. At brand. At knowing your customer before they know themselves. But the numbers? Cash position, margin by SKU, where the marketing budget is actually working — that’s the part running quietly in the background, half-understood and mostly hoped for.
Sentinel changes that. Not with more data to drown in. With one clear read, every week, and the actions already drafted.
Cash
Your buffer, updated daily. Sentinel tells you how many days you have, what’s coming, and when to act — before the moment arrives.
Inventory
Sentinel sizes every PO to your cash position and forecast demand, then drafts the order and sends it to your supplier.
Marketing
Every channel, measured by real return. Sentinel tells you where the next dollar should go — then places the buy across Meta, Google, and TikTok.
Belief
Signal
One number. One sentence. One nudge.
Cash, weekly
A fractional CFO. A marketing analyst. A supply chain manager. The founders who have all three move faster, waste less, and sleep better.
Sentinel does the work of all three — for $1,000 a month, live in 24 hours.
~ 98% less · Zero reorg
“I stopped dreading Sunday night. The number I needed was already on the page.”
Mara · Ceramicist & owner
01 · Connect
Link Shopify and Xero in 15 minutes. No migration. No consultant. No six-month rollout.
02 · Model
Sentinel builds your live financial model — P&L, cash flow, inventory, marketing return — and keeps it updated, every day.
03 · Decide
Every Monday, one read lands. Your clearest number. Your best next move. Already drafted, ready to approve.
3-statement model
P&L · Balance sheet · Cash flow
Customer analysis
Cohorts · acquisition · retention · LTV
Marketing mix
Channel saturation · incremental return
Inventory register
Stock · turns · aging · in-transit
Unit economics
Per-SKU CM2, all-in
Financing & risk
Runway · covenants · facility headroom
Supply chain
Open POs · vessel ETA · aging follow-ups
Scenarios
Base case · what-ifs · side-by-side compare
EBITDA margin recovered.
Cash tied up in slow-moving stock.
Spent on financial admin each week.
Connect Shopify and Xero today. Sentinel drafts your first decision in 24 hours.
No pricing pressure · No spam · Founding cohort · ANZ