THE SENTINEL MANIFESTO
We are Sentinel.
We're the finance team for those who never had one.
We help run your money.
But we're not an adviser.
We don't bill by the hour.
We give small businesses
what big ones take for granted.
Because that's what's right.
We are Sentinel.
We're built for people who sell things.
Who pay for stock now
and sell it later.
Because every decision you make
is a bet.
On cash you don't have yet.
On demand you can't be sure of.
On a supplier who wants paying now.
Sure, we know you've heard it before.
Another forecast.
Another spreadsheet.
You've been sold certainty.
You've been left guessing.
It's not been honest about what it doesn't know.
It's been expensive.
So be cynical.
That's okay.
It keeps us honest.
And it makes us prove it.
Because you prove it every day.
With your own money on the line.
We want to do it differently.
Turn the big-company finance function upside down.
No retainer.
No corner office.
No being too small to matter.
So we asked ourselves...
Can we tell a founder
what their cash looks like in twelve weeks,
while there's still time to change it?
Can we say buy the stock, or don't,
and show you what happens either way?
Can we see the gap before you do,
and do something about it?
Because it's a simple truth.
It's your business.
Not your accountant's.
Not your bank's.
Yours.
Your cash.
Your stock.
Your call.
So, hello.
We are Sentinel.
The finance team for those who never had one.
FOUNDERS DAY
a full day with us to fix your key bottlenecks, on the house. no strings. no pitch deck. just some good old fashioned help.