For Health & Beauty
Repeat purchase rates, sample seeding, influencer fees, formulation costs. The unit economics of beauty are unforgiving. Sentinel makes them legible.
Repeat purchase, refill and subscription cohorts modelled separately. See LTV by acquisition month, not blended into a single line.
Multi-SKU kits costed at the component level. Promo bundles show their true margin, not the sticker discount.
Treat co-packers as a separate cost layer. Track MOQs, deposit schedules and lead times alongside cash.
Influencer seeds, PR samples and gifting tracked as a discrete OPEX bucket so it does not contaminate gross margin.